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Fulton Homes '2 Seconds Is Too Long' Campaign Continues to
Provide Valley Families with Pool Safety Tips and Events


Homebuilder's annual campaign targets drowning and water emergencies



On April 15th, a three-year-old boy tragically drowned in a residential pool in Buckeye. The boy was found in the pool and his grandfather immediately began preforming CPR. Firefighters took the boy to a local hospital where he died. The child is the first reported drowning in Buckeye this year. According to Centers for Disease Control and Prevention, an average 4,000 people drown each year in the United States. Among children 1-14, drowning is the second leading cause of unintentional injury death.

Seventeen years ago, Fulton Homes created its annual "2 Seconds is Too Long" campaign to remind adults that emergencies around water can occur in a split second. This year, Fulton Homes partnered with 92.3 KTAR FM and Arizona Sports 98.7 to conduct monthly water safety events at shopping malls around the Valley, through September. The program has become one of the homebuilder's most enduring programs. The kickoff for this year's program is April 18th, from 2 p.m. to 6 p.m. at the Lincoln Family Downtown YMCA, 350 1st Ave, Phoenix, AZ 85003. Gambo and Burns from Arizona Sports 98.7 will be broadcasting live on location and Valley residents can enter to win free YMCA swim lessons. Residents can also go to www.Fulton2seconds.com and register to win swim lessons.

"We created 2 Seconds is Too Long 17 years ago to raise awareness for families to watch their children and loved ones around water," said Doug Fulton, CEO of Fulton Homes. "Being watchful with children around water, teaching them to swim, having a pool fence and having an adult trained to preform CPR are critical for protection against drowning and near-drowning accidents. The dangers are real, and we want to continue doing everything we can to prevent another family tragedy. One is one too many."

For more information on Fulton Homes "2 Seconds is Too Long," visit www.Fulton2seconds.com. You also can tune into Arizona Sports 98.7 FM and KTAR FM 92.3 KTAR FM, or visit www.ktar.com or www.arizonasports.com and type in the keyword "2 seconds."



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