Fulton Homes

Fulton Homes and the American Red Cross will bring life-saving tips and techniques to Valley communities with its 2 Seconds is Too Long water safety campaign. The next event is Sunday, June 12 from 2:00-4:00 p.m. at Fiesta Mall in Mesa. There will be first-aid and CPR demonstrations by Red Cross personnel, as well as lessons regarding preventative strategies and water safety advice for concerned families.

Fulton Homes has partnered with News/Talk 92.3 KTAR, 98.7 The Peak, American Red Cross Grand Canyon Chapter and Salt River Project to educate parents and children on water safety with their free educational events.

Intense summer heat lures Valley residents to the water, but without proper supervision, an enticing pool can prove fatal to children. Drowning is the second leading cause of all unintentional injury deaths in children under 14, according to the Center for Disease Control and Prevention.

"The key to preventing drowning deaths and injuries is supervision, and two seconds really is too long to look away," said Fulton Homes CEO Douglas Fulton. "No family deserves to suffer the loss of a child because they weren't properly informed or trained in water safety."

Fulton Homes 2 Seconds is Too Long event series continues through September at the following locations from 2:00-4:00 p.m.:

2011 Locations:

• May 1 – Desert Ridge Marketplace
• May 15 – Chandler Fashion Mall
• June 12 – Fiesta Mall
• July 17 – Golfland/Sunsplash
• August 14 – Superstition Springs Mall
• September 11 – Tempe Marketplace

The 2 Seconds is Too Long program, along with the Fulton Homes Fence Patrol are both water safety initiatives planned for the summer of 2011 and supported by Arizona's most recognized homebuilder. Fulton Homes has also worked with the Valley of the Sun YMCAs, providing swimming lessons for children in need.

The need for the 2 Seconds is Too Long campaign is as great as ever as last year a startling 48 deaths, including 20 children resulted from 140 water related incidents across the valley, according to childrensafetyzone.com. This year, there have already been six deaths reported in the Valley from 12 water related incidents.

For more information on 2 Seconds is Too Long, tune into News/Talk 92.3 KTAR and 98.7 The Peak, or visit www.ktar.com or www.987thepeak.com, keyword "2 seconds." Families are also encouraged to visit www.fultonhomes.com and click on the Fulton Foundation section, where a link for water-safety programs is provided.

Founded in 1975, Fulton Homes is one of Arizona's largest privately owned homebuilder. Headquartered at 9140 S. Kyrene Rd. in Tempe, Fulton Homes builds affordable, high-quality single-family homes. To learn more about Fulton Homes, visit www.fultonhomes.com.