Fulton Homes '2 Seconds Is Too Long'
Returns as Drowning Numbers Increase


Tempe-based homebuilder's annual campaign reminds adults of water safety



The statistics are alarming. According to www.Phoenix.gov, as of April 9, 2014, two children and three adults have already drowned in Phoenix Valley pools this year. In 2013, there were 20 drowning fatalities—16 adults and four children—in the Phoenix area. Some 40 children and 22 adults were involved in near-drowning incidents during the same time period.

Remaining proactive in reducing the number of water tragedies and near drowning, Fulton Homes, in conjunction with KTAR FM and Arizona Sports 98.7, is sponsoring its annual "2 Seconds Is Too Long" campaign to remind adults that emergencies around water can occur in a split second.

"For years Fulton Homes has proudly sponsored 2 Seconds Is Too Long in hopes of raising awareness for families to watch their children around water," Doug Fulton, CEO of Fulton Homes, said. "Being vigilant with children around water, teaching them to swim, having a pool fence and having an adult who knows how to preform CPR are all critical for protection against drowning and near drowning accidents. Drowning is a harsh reality in Arizona, and we want to continue doing everything we can to prevent another family tragedy."

The start of the "2 Seconds Is Too Long" campaign coincides with the launch of the annual Fulton Homes Fence Patrol program, which awards pool fences to families in need throughout the summer.

For more information on Fulton Homes "2 Seconds Is Too Long," visit www.Fulton2seconds.com. You also can tune into KTAR FM and Arizona Sports 98.7 FM, or visit www.ktar.com or www.arizonasports.com and type in the keyword "2 seconds."



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