Fulton Homes '2 Seconds Is Too Long' Campaign
Targets Drowning and Water Emergencies
Homebuilder partners with local radio stations for annual water safety program
Fulton Homes is partnering up with KTAR FM and KMVP FM in an effort to stop kids from drowning in Arizona pools for the 16th year in a row. Fulton Homes created its annual "2 Seconds is Too Long" campaign to remind adults that emergencies around water can occur in a split second. This campaign runs from March through September with a public education campaign and free swim vouchers. This is the builder's oldest media partnership.
"We created 2 Seconds is Too Long sixteen years ago to raise awareness for families to watch their children and loved ones around water," said Doug Fulton, CEO of Fulton Homes. "Being watchful with children around water, teaching them to swim, having a pool fence and having an adult trained to preform CPR are critical for protection against drowning and near-drowning accidents. One tragedy is too many and 2 seconds is too long."
Valley residents can register to win free YMCA swim lessons by logging on to fulton2seconds.com .
The kickoff of the "2 Seconds is Too Long" campaign coincides with April's launch of the annual Fulton Homes Fence Patrol program, which awards pool fences to families in need throughout the summer. For more information on Fulton Homes "2 Seconds is Too Long" program, visit www.Fulton2seconds.com