Fulton Homes '2 Seconds Is Too Long' Campaign Continues to
Provide Valley Families with Pool Safety Tips and Events

Homebuilder's annual campaign targets drowning and water emergencies

On March 2nd, a 1 1/2-year-old boy tragically drowned in a residential pool in Phoenix. The boy's mom told police she had only lost track of the little boy for a very short time before another family member found him in the water and began performing CPR. Firefighters took the boy to a local hospital where he died. The child became the first drowning fatality of the year. According to Centers for Disease Control and Prevention, an average 3,536 people drown each year in the United States. One in five of those who drown are children 14 and under.

Sixteen years ago, Fulton Homes created its annual "2 Seconds is Too Long" campaign to remind adults that emergencies around water can occur in a split second. This year, Fulton Homes partnered with 92.3 KTAR FM and Arizona Sports 98.7 to conduct monthly water safety events at shopping malls around the Valley, through September. The program has become one of the homebuilder's most enduring programs. The kickoff for this year's program is April 19th, from 2 p.m. to 6 p.m. at Valley of the Sun YMCA. Arizona Sports 98.7 will be there and Valley residents can enter to win free YMCA swim lessons. Residents can also go to www.Fulton2seconds.com and register to win swim lessons.

"We created 2 Seconds is Too Long 16 years ago to raise awareness for families to watch their children and loved ones around water," said Doug Fulton, CEO of Fulton Homes. "Being watchful with children around water, teaching them to swim, having a pool fence and having an adult trained to preform CPR are critical for protection against drowning and near-drowning accidents. The dangers are real, and we want to continue doing everything we can to prevent another family tragedy. One is one too many."


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