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Fulton Homes and the Drowning Prevention Coalition
of Arizona Brings Water Safety to the Forefront
for Arizona Residents


What residents can do to enact simple pool safety measures

Drowning Prevention 2021


Fulton Homes, Arizona's largest family-owned and -operated homebuilder, is partnering with multiple entities in the midst of two water safety awareness campaigns for the summer of 2021. The Tempe-based homebuilder is keen that homeowners and residents alike know the simple steps in preventing water incidents and drownings, especially now that the temperature consistently stays above 100 degrees.

One of the campaigns, Fulton Homes' Fence Patrol, partners with KMLE 107.9 and Ironman Pool Fence, awarding $1,500 in pool fence gift certificates to deserving Valley families throughout the summer.

Additionally, 2021 marks the 21st year of Fulton Homes' 2 Seconds Is Too Long campaign, which aims to increase awareness about water safety and inspire people to take an active role in keeping children safe around water. This is an ongoing partnership with the Drowning Prevention Coalition of Arizona, which provides authoritative local content on the issue of water safety as part of the campaign.

"As a local homebuilder, these water safety awareness campaigns are essential for us to be a part of," said Douglas Fulton, CEO of Fulton Homes. "Drownings can happen in the blink of an eye, and that's why we promote water safety with our 2 Seconds Is Too Long and Fence Patrol campaigns, and advocate year round for CPR and swim lessons."

"Arizona is unique when it comes to water safety, because many people who move from out of state are not used to having access to a pool in their backyard, and thus don't quite understand the importance of staying attuned 24/7," said Lori Schmidt, president, Drowning Prevention Coalition of Arizona and public information officer for Scottsdale Fire Department. "Unlike other states, pool safety is a year-round concern in Arizona."

Having multiple layers of protection is the best way to prevent water drownings. These layers, known as the "ABC's," include:
  • "A" is for adult supervision. This responsible adult should have eyes on whoever is in the pool and avoid all possible distractions. Distractions such as reading, talking on the phone, doing yard work or having a barbeque should be avoided. If the swimmer is a child under the age of 3 or not a strong swimmer at any age, there should always be touch supervision, meaning the adult should be in the water with the child.
  • "B" is for barriers. Having something to block access to the pool is important. A pool fence adhering to up-to-date, local codes is ideal. It is recommended to add additional high-grade safety mechanisms such pool nets, child-proof locks and/or door/open sound alerts.
  • "C" is for classes, Coast Guard-approved life vest and CPR. It is suggested that adults who supervise children in water should be strong swimmers and have some sort of formal swimming lessons. It is also suggested that all children should receive formal swim lessons, which can lessen the chance of an incident or drowning. A Coast Guard-approved life vest must include the boat sizes on which a life jacket may be used and the weight of the person for which the life jacket is designed.

    Inflatable armbands and other pool items are toys and are not to be used in place of a Coast Guard-approved life vest.

    Learning or refreshing CPR knowledge also informs the importance of water safety efforts. Mouth-to-mouth CPR is a must after a water incident. This is what adds oxygen back into the brain, was depleted while under water.



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