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Fulton Homes Cause for Paws Campaign Aims
to Protect Dogs from Hot Pavement


Fulton Homes providing free dog booties for 8th consecutive year

2020 Cause for Paws


Summer is upon us and the hot asphalt can do permanent damage to our canine kids' paws. Fulton Homes, Arizona's largest privately owned and family operated homebuilder, is launching its "Cause for Paws" campaign to save our canine companions' paws from the harsh Arizona heat by giving away free dog booties all summer long at multiple shopping centers across the Valley.

"Our pets are our family and those loyal four-legged friends will stand by your side even if you are on hot asphalt," said Doug Fulton, CEO of Fulton Homes. "There are a lot of people in the valley who are unaware of the dangers of walking our dogs on concrete and pavement during the middle of the day during our hot summer months. That's why we are rallying around this issue."

The temperature and length of time a human or dog can tolerate walking on a hot surface are the same, but people do not realize that a dog's paw padding is similar to human feet. Studies have shown that the skin on the bottom of a dog's paw can redden and burn after just five minutes on a 120-degree surface. After one minute on a 140-degree surface paws will burn, leaving permanent damage. At 150 degrees, rapid burns and blistering occur, resulting in permanent nerve damage.

For the eighth consecutive year, the Fulton Homes Cause for Paws, a program conducted in partnership with KSLX, will provide a set of dog booties to the first 100 pet owners from 11 a.m. to 1 p.m. on select Saturdays through September. KSLX's on-air talent Mark and NeanderPaul will be on-site with live radio remote broadcasts during the promotion. The dates and locations for these drive-thru events are:

  • June 20 @ Tempe Marketplace, 2000 E. Rio Salado Pkwy, Tempe
  • June 27 @ Desert Ridge Marketplace, 21001 N. Tatum Blvd, Phoenix
  • July 11 @ Gilbert Gateway Towne Center, 5110 S. Power Rd, Mesa
  • July 18 @ Queen Creek Marketplace, 21398 S. Ellsworth Loop, Queen Creek
  • August 8 @ Tempe Marketplace, 2000 E. Rio Salado Pkwy, Tempe
  • August 15 @ Crossroads Towne Center| 3757 S. Gilbert Rd, Gilbert
  • September 5 @ Desert Ridge Marketplace, 21001 N. Tatum Blvd, Phoenix
  • September 12 @ Queen Creek Marketplace, 21398 S. Ellsworth Loop, Queen Creek


The program comes at a crucial time, especially since more dogs have been adopted in the last few months due to the COVID-19 pandemic. Many new pet owners are unaware of the dangers that summer heat poses to their pets.

Cause for Paws is one of multiple pet advocacy initiatives Fulton Homes supports. The Tempe-based homebuilder also sponsors the Pick of the Litter campaign, which encourages adopting pets in an effort to empty the Valley's animal shelters.



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