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Fulton Homes' New Patriotic
Ad Honors Fallen Soldiers

Tempe based homebuilder continues their series of patriotic commercials

Remembered


Fulton Homes continues to share their patriotic message during the 2018 NFL season. The new ad, "Cemetery", honors those who have lost their lives serving our country. It is meant to invoke emotion and drive home the message that brave men and women continue to serve our country while risking their lives at home and abroad.

The ad campaign is a continuation of two spots that earned Fulton Homes local and national attention, "Stand" and "Puppy Bowl." "Stand" featured football fans standing for the National Anthem at home and in sports bars while watching NFL games. It ran during games in which multiple NFL players knelt during the on-field renditions of The Star Spangled Banner during the 2017 season. The lovable puppies in "Puppy Bowl", are shown standing for the anthem and even clutching American flags. The ad is meant to promote the company's Patriotic stance using a light-hearted message delivered by puppies.

Fulton Homes is certainly not new to promoting Patriotism. The homebuilder has two ongoing sponsorships, "Noon Salute" and "Fly the Flag", which do just that. In its 8th year, "Noon Salute" gives high school and junior high music programs a chance to compete for a $1,000 prize, courtesy of Fulton. The competition consists of these schools giving their best rendition of the National Anthem. "Fly the Flag" is also a Patriotic promotion by Fulton that gives out full size American flags in exchange for $10 donations to Veterans' charities, which is then matched by the homebuilder.

Doug Fulton, CEO of Fulton Homes, wanted to share what is part of the Fulton Homes brand, Patriotism, with the new ad. "This ad is a progression of everything we've done over the years to honor our country, our veterans and our first responders," Fulton said. "I've always believed that America is the land of opportunity, which is a value that we hold with the utmost importance at Fulton Homes," he continued.







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