Fulton Homes 'Cause for Paws' Program
Educating Pet Owners to Hot Surface Hazards
Tempe-based homebuilder partners with 93.3 KDKB for dog safety
In the searing Arizona summers, sidewalks and roadways can become hot enough to fry an egg. Now, imagine what a scorching surface can do to the bottom of a dog’s paw.
Tempe-based homebuilder Fulton Homes has now teamed up with 93.3 KDKB to bring awareness to the public about how sizzling sidewalks and roadways can injure canines.
The temperature and length of time a human or dog can tolerate walking on a hot surface are the same, but most people do not realize that their dog’s padding are similar to their own feet. Studies have shown that the skin on the bottom of a dog’s paw will redden and burn after just five minutes on a 120-degree surface. After one minute on a 140-degree surface paws will burn, leaving permanent damage. At 150 degrees, rapid burns and blistering occur, resulting in permanent nerve damage.
"This campaign is important because it will help educate people to the dangers our beloved pets face while walking outside during these brutally hot Arizona summers," said Fulton Homes CEO Doug Fulton. "Dogs are members of the family and make are lives fuller and more joy-filled. Fulton Homes is dedicated to keeping our pets safe and healthy."
93.3 KDKB will help promote the program on its www.kdkb.com
site, by its on-air talent, social media, through e-mail blasts to listeners, and with live radio remote broadcasts.
Listen to our informational promos: